They all have their merits. Sew magazine has amazing patterns for the avid sewer. Simply homemade has ideas for every craft under the sun and Mollie makes has interesting crafting articles as well as tutorials. Mollie makes also has very good free gifts every month.
A couple of months back (maybe even six months or more) they had a kit to make a bird keying.
The instructions were easy to follow and the kit had enough of each of the materials that were needed.
The kit took half an hour at the most - a nice thing to do while catching up on the latest episode of my favourite murder mystery!
It now hangs on my shed keys - where I keep the bird food ... Not bad for a free gift!